How Important are Customer Reviews for Online Marketing?

In the digital age that we currently live in, do you have a review and reputation marketing strategy in place for your business?  Do you ask your customers to write you online reviews?

Think about it the other way round for a minute, do you read online reviews before making a purchase?  For example, Amazon or eBay before buying a product or maybe TripAdvisor before booking a holiday?  So, wouldn’t it be great if you had reviews for your customers to read about your business as well; to help them with their purchasing decisions? Continue reading

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The Online Opportunity: Is your Website Mobile Friendly?

Following on from my earlier blog, ‘The Online Opportunity: Digital Marketing for your Business’, I shared a statistic that I came across (whilst being online!).  It’s estimated that two thirds of people that own a smartphone use it for nearly two hours every day to browse the internet. That’s 60 hours per month.  So is your website mobile friendly?

What do I mean by that?

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Quick Tips for your Facebook Business Page

Whether you’re new to Facebook or you’ve had a page for a while, if you’re not making yourself visible you could be missing a trick. Facebook can be a great way to attract new customers and to keep in touch with existing customers. And it’s one of the most cost-effective online marketing tools.

It’s also very popular! So, here’s a few ideas to help you build a page on the internet’s most widespread social media platform. Continue reading