How Important are Customer Reviews for Online Marketing?

In the digital age that we currently live in, do you have a review and reputation marketing strategy in place for your business?  Do you ask your customers to write you online reviews?

Think about it the other way round for a minute, do you read online reviews before making a purchase?  For example, Amazon or eBay before buying a product or maybe TripAdvisor before booking a holiday?  So, wouldn’t it be great if you had reviews for your customers to read about your business as well; to help them with their purchasing decisions? Continue reading

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The Online Opportunity: Is your Website Mobile Friendly?

Following on from my earlier blog, ‘The Online Opportunity: Digital Marketing for your Business’, I shared a statistic that I came across (whilst being online!).  It’s estimated that two thirds of people that own a smartphone use it for nearly two hours every day to browse the internet. That’s 60 hours per month.  So is your website mobile friendly?

What do I mean by that?

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Quick Tips for your Facebook Business Page

Whether you’re new to Facebook or you’ve had a page for a while, if you’re not making yourself visible you could be missing a trick. Facebook can be a great way to attract new customers and to keep in touch with existing customers. And it’s one of the most cost-effective online marketing tools.

It’s also very popular! So, here’s a few ideas to help you build a page on the internet’s most widespread social media platform. Continue reading

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Why email is valuable to your business

Less people are sending letters these days; the cost of a stamp or perhaps the time it can take for the recipient to receive it are the two main reasons why most people avoid sending letters. We live in a society where people want and expect instant results. Email marketing is a popular marketing tool and is valuable to your business.

More emails are being sent instead, both by the consumer and by thousands (millions even) of businesses world-wide whihc is why email marketing has become so valuable to your business. Continue reading

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The Online Opportunity: Digital Marketing for your Business

Ask yourself a question.

How often do you go online for each day? At home, at work and/or when you’re out and about on your mobile?

People use the internet for a wide variety of reasons these days. Online banking, shopping, social media and for entertainment following the rapid growth of online video (Netflix, YouTube). These are all examples of ‘what we do’ online.
So, what is the opportunity for your business?

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