In the digital age that we currently live in, do you have a review and reputation marketing strategy in place for your business? Do you ask your customers to write you online reviews?
Think about it the other way round for a minute, do you read online reviews before making a purchase? For example, Amazon or eBay before buying a product or maybe TripAdvisor before booking a holiday? So, wouldn’t it be great if you had reviews for your customers to read about your business as well; to help them with their purchasing decisions? Continue reading
Following on from my earlier blog, ‘The Online Opportunity: Digital Marketing for your Business’, I shared a statistic that I came across (whilst being online!). It’s estimated that two thirds of people that own a smartphone use it for nearly two hours every day to browse the internet. That’s 60 hours per month. So is your website mobile friendly?
What do I mean by that?
Whether you’re new to Facebook or you’ve had a page for a while, if you’re not making yourself visible you could be missing a trick. Facebook can be a great way to attract new customers and to keep in touch with existing customers. And it’s one of the most cost-effective online marketing tools.
It’s also very popular! So, here’s a few ideas to help you build a page on the internet’s most widespread social media platform. Continue reading
Less people are sending letters these days; the cost of a stamp or perhaps the time it can take for the recipient to receive it are the two main reasons why most people avoid sending letters. We live in a society where people want and expect instant results. Email marketing is a popular marketing tool and is valuable to your business.
More emails are being sent instead, both by the consumer and by thousands (millions even) of businesses world-wide whihc is why email marketing has become so valuable to your business. Continue reading