Whether you’re new to Facebook or you’ve had a page for a while, if you’re not making yourself visible you could be missing a trick. Facebook can be a great way to attract new customers and to keep in touch with existing customers. And it’s one of the most cost-effective online marketing tools.
It’s also very popular! So, here’s a few ideas to help you build a page on the internet’s most widespread social media platform.
Spend time building your page by completing as much information as possible. Add all your contact details, your opening hours but also add photographs of your premises and staff. People like to learn as much as possible whilst online and familiarise themselves with you.
Learn about your customers. Once you have some followers, use the Insights tool. Learn about their demographics and use that information to your advantage. Draft posts relevant to that group to maintain their interest.
Think about the consistency and frequency of your posts. It really is about quality not quantity here. Yes, you need to keep your page active but don’t post for the sake of it. Posting too much will start to annoy your followers and have an adverse effect. In fact, draft content that you think people will share – helping your message go further.
Keep an eye on your page – don’t share content and then disappear until the next time you log-in. Encourage engagement and join in when you receive some.
It could be a sale or a special offer that you’re promoting or share events within the community that your business is within. This will show your connection and that you’re part of the local business community. If your staff are taking part in a community or a charity event, add some photos to your page (if they are happy to have their photo on social media). Share how your business is having a positive impact locally.
Consider Facebook advertising to widen the potential reach of your message. Advertising with Facebook can help you find your target customers based on demographics and location.
Like it or loathe it, consumers check Facebook several times every day. This presents you with an opportunity to share your brand and your messages to a wider audience.
If you don’t have the time or need a little help with your Facebook business page, please get in touch.