Email marketing can often be neglected but it’s a great way to build loyalty, trust and brand awareness for your business.
Firms have a website, engage in social media and forget about emails. Emailing your customers can be a very engaging and cost effective way to keep in touch with them. If you’re not engaging with them your competitors may be and it’s imperative to keep your brand fresh in their minds.
“A cost effective way of regularly keeping your customers up-to-date.”
There are many benefits to email marketing:
- Low cost
- Targetted messaging
- Easy to create with a clear call to action
- Return on investment