Following on from my earlier blog, ‘The Online Opportunity: Digital Marketing for your Business’, I shared a statistic that I came across (whilst being online!). It’s estimated that two thirds of people that own a smartphone use it for nearly two hours every day to browse the internet. That’s 60 hours per month. So is your website mobile friendly?
What do I mean by that?
Does your website look good whilst viewing it on a mobile?
Do the pages scale down to fit your screen? This makes it easier to read or does it look the same as if you were reading the page on a computer screen?
If your site doesn’t scale down to be readable and navigable on a mobile device, this is the most tell-tale sign that your site hasn’t taken any steps towards mobile-friendliness.
Would you stick around to try and read ‘unfriendly’ pages? Or would you close the page and move onto the next website from your search results and read something that looks ‘friendlier’?
Now, what if I told you that by not having a mobile-friendly website, Google would lower your site’s search ranking?
Not sure that matters?
What if Google told you that not offering consumers a mobile-friendly version of your website would result in a demotion within their search rankings?
Well, Google have done just that! Google is trying to put mobile users first. Because so many of us are using our phones to search the Internet, Google wants to facilitate this and only put forward search results that will enhance their users online experience.
How can you check?
You can check if Google classes your website as mobile-friendly here.
Or you can try reading your own website on your mobile phone and decide for yourself…how would you rank the experience? Is your site mobile ‘friendly’?
If you’re not ‘friendly’?
If you lack a mobile website, or are considering starting afresh with a new and improved one, you need it to be ‘responsive’. Google’s stance is that responsive sites are easier to maintain and are future-friendly so this is the route to take if you’re considering a new site.
Please don’t hesitate to get in touch if you’d like to find out more.